Dooce.com is the blog of Heather B. Armstrong, that turned from an on-the-side blog into a full-time job that pays the bills. Her husband Jon manages the technical and business-related issued around her blog, which allows Heather to fully focus on writing witty and interesting posts, next to looking after her children and dogs.
Her story shows how bloggers can bite back: she was fired for writing stories about the people she worked with. She warns her fellow bloggers:
“My advice to you is BE YE NOT SO STUPID. Never write about work on the internet unless your boss knows and sanctions the fact that YOU ARE WRITING ABOUT WORK ON THE INTERNET. If you are the boss, however, you should be aware that when you order Prada online and then talk about it out loud that you are making it very hard for those around you to take you seriously.”
Getting fired turned out quite well for Heather, which shows the business potential of a blog, even though it is ‘just’ about music, pop culture or lifestyle. Any subject can turn into something profitable, as long as enough people read your stories. Advertisers want to reach people, so make them do so through your blog. Click here to see Heather’s example.