New media provides companies with an opportunity to receive feedback from customers. This can be used to improve customer satisfaction, but fact remains that many companies fail to deliver good products or services.
Paying for goods or services that are lacking in quality can be frustrating, which is exactly what the Consumerist blog shows. Their logo states: ‘Shoppers bite back’, and this blog lives up to its name. The Consumerist informs and warns customers about misleading advertisements, failing customer service, faulty products, basically anything that can turn buying a good or service into a tiresome and unsatisfactory endeavour.
A useful tool for consumers, and a warning, maybe, to companies who refuse to respond to customer feedback, either online or offline. Click here to visit the Consumerist blog.