Spin doesn’t suck

PR professionals: making a living out of manipulating people’s minds. These spin doctors often don’t have a very positive image, but this blog proves their critics wrong: it fights the negative connotations around PR and shows that most PR really is ethical, and not manipulative.

There are of course exceptions to the rule, that are also tackled on the blog, along with suggestions to improve these shady spinning practices. Spin Sucks looks at all dimensions or PR: social media, advertising, marketing and more. Here’s a (slightly discomforting) article about neuromarketing. Beware of bad PR, but have faith. Not all spin sucks.

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