Datingwebsite OkCupid found a smart way of attracting daters to their website by linking it to their 
fun dating statistic blog: OkTrends. On this blog, they provide fun information on dating, sex and relationships that they have collected from their members.
OkTrends compares the self-confidence of curvy and skinny women, researches the relationship between college tuition fees and sex drive of students, mathematically calculates beauty, and shows what are, statistically, the best questions to ask on a first date. Sexy and interesting information for online daters, and an extremely smart marketing tool to attract new users.
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